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Ethiopia Operation Cherry Red Gobale Ararso & Tedele Getachew

£11.00£42.00

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Recommended for:

  • Aeropress

  • Chemex

  • Espresso

  • Pour Over

View the brew guide

About

Exceedingly complex with clear floral notes of rose petal and honeysuckle. It is sweet and syrupy in mouthfeel with flavours of ripe peach, nectarine and blackcurrant – twist of lime on the finish.

This is a super special coffee both in flavour profile and in its journey from seed to cup. It is a true celebration of the recent change in regulations in Ethiopia allowing greater transparency and easier links between farmers and roasters. We are delighted to introduce this beautiful and exclusive lot to you which comes to us from two smallholder farmers in the Yirgacheffe region of Ethiopia – Mr Tadesse Getachew and Mr Bogale Ararso.

Key Stats

Location: Roba Mill, Banko Gotiti, Gedeb, Gedeo, Yirgacheffe, Southern EthiopiaAltitude: 2,200 maslPreparation: Washed Grade 1 YirgacheffeVarietal: GurumeOwners: Mr Tadesse Getachew and Mr Bogale ArarsoFlavours: Rose | Honeysuckle | Blackcurrant | Nectarine

Details

We purchased this coffee through a new platform called Operation Cherry Red, an auction which took place in May this year and was built to truly reward farmers directly for their efforts around quality coffee production. Since 2008, coffee in Ethiopia has been traded on the Ethiopia Commodity Exchange which was established to assist smallholder farmers with access to the market. Previously, only a third of all the agricultural products produced in Ethiopia reached the market due to the high costs and risks involved with trading. There was no assurance of product quality or quantity which meant buyers would only trade with suppliers they knew and trusted. When the ECX was introduced, coffee exports in Ethiopia became centralised enabling more smallholder producers to have access to the global market. Ninety per cent of all the coffee produced in Ethiopia moved through this system where it was cupped and graded according to flavour profile and quality and grouped with similar lots. Whilst this system has certainly given more smallholders access to the market, it has also resulted in a lack of traceability and provenance as exporters have been unable to specify the name of the washing station – for specialty buyers, this has always been a huge frustration when working with Ethiopia.

Last year however saw a change in the regulations which allow for increased traceability and transparency allowing smallholder farmers to export their coffee directly to the buyer. In celebration of this monumental change and in light of the extreme market conditions over the last 22 months, Operation Cherry Red was created to help incentivise smallholders even further with the promise of high prices for outstanding quality coffee. In total, over over $200,000 was paid to 12 producers who put the greatest care and attention to detail into their crop. We are have paid a total of $11.50/lb for this coffee which is more than 9 times the current C market price. The quality premium paid provides vital income to the families producing the coffee enabling them to send their children to school and provide food for the year ahead. There is also some reinvestment happening back into their crops helping them to become more resilient to a volatile C market and uncertain climate.

Brew Guides

Chemex

Grind Setting: Very CoarseBrew Time: 6 minutesCoffee:Water 60-63g : 1L
View the full brew guide

Espresso

Grind Setting: FineBrew Time: 23-25 secondsDose:Brewed Weight 18g : 36-38g
View the full brew guide

Pour Over

Grind Setting: MediumBrew Time: 2 minutes (for a one cup Pour Over)Coffee:Water 16g : 250ml
View the full brew guide

Aeropress

Grind Setting: Medium (slightly finer than for a Pour Over)Brew Time: 2 minutes 30 secondsCoffee:Water 17g : 250ml
View the full brew guide

Delivery Details

We are usually able to dispatch orders received before midnight the next day – due to the current situation with Covid-19 please understand this may take up to 4-5 working days as we are now operating with a smaller team.

Local pickups take place from the Roastery on Tong Road, please note we are still operating social distancing so ring the doorbell when you arrive and we can pass your order through the door. We are offering free shipping for orders above £20 🙂

Once you have placed your order, you will receive an email to confirm it is being processed and then another one to let you know when it has been dispatched.

We use the Royal Mail First Class service to post orders and have been notified they are experiencing delays of up to 7-10 working days – we promise it will be worth the wait but appreciate your patience during these crazy times!

 

 

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